1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
American hegemony present through McDonald`s in the Philippines` (맥도날드를 통해 미국의 헤게모니가 필리핀인들의 식습관에 미치는 영향에 대한 연구) 의 주제로 쓰여진 영어 졸업 논문 입니다. 패스트 푸드를 즐겨먹는 그룹과 패스트 푸드를한번도 접해보지 못한 그룹을 나누어 연구했습니다. 많은도움되었으면좋
The Nacionalista Party which was the oldest political party led the country throughout the majority of the 20th century. It gained its power and was dominant political party during the American occupation. This was followed by the domination by a new party known as the Kapisanan ng Paglilingkod sa Bagong Pilipinas (KALIBAPI) during the Japanese occupation during World War II. With the end of the
Data
Four regions that have been categorized were namely, main gate, rear gate of law department, rear gate of economic department and Chamsarigil. As of this point, the four restaurant list pages representing each regions and the alphabetized list of restaurants links to individual pages had been created. Individual restaurant pages where visitors could actually contribute had been deliberate
revealed by mass media is chosen by intentions of producers and these images strengthen or dby int the predominant relationships betweeital ders pitreality. Therefore mass media play a pivotal role in customizing and socializing oppressive attitudes and thoughts.
In particular in case of a modern capitalistic society that is related to massive capital, advertisements need much money. Women u
prefer healthy organic food to fast foods. Due to this negative effect, the sales of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's
3) Brand Preference
Next chart shows the Mp3 player brand preference of 20s and college students.
Over half of 20s like ‘iPod’ made by Apple, and then iriver follows. However, in short, 20s and college students are not really want ‘Yepp’. Brand preference data might reflect to future sales and future market share. In terms of that, future success possibility of Yepp woul
which products will be needed
concerning with target customer preference
Construct discriminatory supply data system
Major customer
Female students who are attending Ewha women university.
Their purchasing pattern
They usually buy more women products such as Venus, Always,
Tampax compared with other branches
경제학적 방법론
1) 방법론적 개인주의 : 집단이 아닌 개개인이 행동의 단위
2) 행동은 제약조건(자원, 시간, 규범)과 개인의 선호에
의해 결정됨
3) 개인은 자신의 이익을 추구하며 인센티브에 따라 행동
4) 발생 가능한 행동의 변화는 제약의 변화 때문에 발생
하는 것으로 간주
예술에 대한